MTV REALITYCON

A Fan-Driven Interactive Experience. MTV’s first-ever RealityCon was envisioned as an immersive fan convention celebrating the world of reality TV. As part of the MTV Ambassador Program, this concept project explored how a reality show event could come to life through strategic experience design and interactive branding. From ideation to execution, the project focused on crafting a seamless attendee journey, blending physical and digital interactions to enhance fan engagement. I independently designed the event identity, motion graphics, and interactive touchpoints, ensuring a cohesive and dynamic experience. The final concept was presented to MTV leadership as a blueprint for an engaging, fan-centric activation.