NEWBALANCE KIDS GAME & PHOTO-BOOTH

This interactive retail experience for New Balance Kids was designed to transform a conventional shopping trip into an immersive and engaging journey. By integrating Unity-based interactive games and a photo booth, the experience encouraged playful exploration while reinforcing brand engagement. The project aimed to reimagine the shopping experience by transforming the store into an interactive playground, where kids could engage, explore, and have fun through playful digital interactions.